Company Culture

Company Culture

Working in SHINING 3D, to create and share more Shining ideas

Vision

Become a Global Influential 3D Digital Technology Enterprise

Mission

Let Billions of Households Enjoy Customized Products

Our Core Value

Pursue Excellence

Endeavor to Higher Standard，
Continuous Improvement and Growth.

Be Practical

Make decision based on Data and Facts, Customer Value driven action

Innovation

Task Oriented, willing to attempt
Be Creative, Cross Disciplinary

Win - Win

Create together and Share,
With Empathy, For Synergy

Interpretation of Values

Pursue Excellence

​Insist on demanding and measuring one’s own work with higher standards, exceeding the current success, unlocking your potential, looking at everything from a dynamic, growth and development perspective, and achieving sustained improvement of oneself and the team. Keep pace with changing. Today’s highest performance is tomorrow’s minimum requirement.

Typical performance

High standards, continuous improvement
Taboo: path dependence, stay in comfort zone

Be Practical

Insist on research and practice, make good records and summaries, words and deeds based on “facts” and “data”, not just by feeling to draw conclusions and make decisions. To create the value for customers and society, We believe in the strength from the accumulation of attempt, down – to – earth efforts in basic work, unremitting progress.

Innovation

Think beyond position, look at parts from a global standpoint, the possibility of innovation is everywhere. Based on the criteria of “pursuing systemic optimum” and “creating value for users”, we constantly try new methods, seek cross – functional and multi – field collaboration, and continuously promote improvement and promotion. Taboo: It’s not right for people to say “impossible” without trying.
Innovation

Win - Win

We should have empathy, keep an open and inclusive attitude in teamwork and business partnership, persist in communication, cooperation, creating and sharing, to generate synergy through cooperation and integration.